We were approached by the Trust to bring their Annual Report to life. The Trust’s aim was for a more contemporary look whilst meeting all the regulatory requirements for an NHS annual report including all financial compliance statements.
Our solution was to combine the ‘facts’ with the ‘personal’ by focusing on the people behind the statistics. Using photos of real staff members, we included their individual stories that had meant so much to patients and made a real difference to the community. And all of this was achieved within the Trust’s demanding NHS budget.