Initially created to build a new children’s hospital for Gloucester, having achieved its goal the Appeal now reaches out to help sick children both in hospital and in the community across the county.
As a trusted partner, Lockhart Meyer were tasked with raising the Charity’s profile in the region and boosting fundraising activities. Our response was a strategic and branding makeover which is on-going. An integrated campaign has seen a new website, strengthened media relations, a new eye-catching, fun design for the Appeal’s Newsletter and fundraising material together with the introduction of e-marketing. This targeted communications activity has opened new doors and strengthened Pied Piper’s position in this highly competitive sector.