The Showground’s stunning setting at the foot of the Malvern Hills is the venue for the Three Counties Show. Long regarded as the region’s rural showcase and still its biggest annual event the Show is a celebration of British food and farming at its very best. In partnership with the Royal Horticultural Society (RHS) the Showground also stages the Spring Gardening Show which enjoys a national reputation whilst its Autumn Show provides the last chance of the season to view the spectacular RHS Flower Show.
Each year, for this returning B2C client, we create a fresh style for each Show and apply it across the full range of marketing communications – including press adverts, mailers, brochures, exhibitions graphics and Show literature. The key objectives are to enhance the Shows’ profile, increase visitor footfall and exhibitor participation.